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Veterinary Voices
Veterinary Voices
Veterinary Voices is for vet clinic owners who want to hire Their Kind of People — and want vets and nurses to recognise you're Their Kind of Clinic. For years, hiring gave you two options: run a job ad, or don't. Veterinary Voices is about the third one — staying visible through culture stories, so the right people already know you before a vacancy ever opens. Hosted by Julie South, each episode unpacks how clinics close the Decision Gap: the space between a job advert and a job application, where vets and nurses decide for themselves whether you're Their Kind of Clinic. If you want your "great culture" to be something they recognise instead of something you claim, this is your show.
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Veterinary Voices

Veterinary Voices is for vet clinic owners who want to hire Their Kind of People — and want vets and nurses to recognise you're Their Kind of Clinic.

For years, hiring gave you two options: run a job ad, or don't. Veterinary Voices is about the third one — staying visible through culture stories, so the right people already know you before a vacancy ever opens.

Hosted by Julie South, each episode unpacks how clinics close the Decision Gap: the space between a job advert and a job application, where vets and nurses decide for themselves whether you're Their Kind of Clinic.

If you want your "great culture" to be something they recognise instead of something you claim, this is your show.

Recent Episodes

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Your Job Ad Says 'Supportive Team.' But Who Are They? - ep 286
286
Aug. 24, 2026

Your Job Ad Says 'Supportive Team.' But Who Are They? - ep 286

Your Job Ad Says "Supportive Team." But Who Are They? A new grad dreading her first large bitch spay asks a senior vet to be on hand. The senior vet watches quietly, steps in only when it gets tricky, then trusts her to finish the surgery herself. Nobody wrote that moment into a job ad. But it's exactly the kind of proof that turns "supportive team" from a claim into something a vet or nurse can believe. In episode three of the REAL+CULTURE+STORY series, Julie South unpacks the A — Actual Pe...
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The Cake Problem: Why Your Best Recruitment Evidence Is the Stuff You Never Think to Mention - ep 285
285
Aug. 17, 2026

The Cake Problem: Why Your Best Recruitment Evidence Is the Stuff You Never Think to Mention - ep 285

"The Cake Problem": Why Your Best Recruitment Evidence Is the Stuff You Never Think to Mention Every Thursday, one vet bakes a cake for the Large Animal team meeting. Nobody asked her to. It's not in her job description. And it's exactly the kind of thing that never makes it into a job ad — even though it's the realest proof of "great team culture" a clinic will ever have. In episode two of the REAL+CULTURE+STORY series, Julie South unpacks the E — Everyday Evidence. Episode notes This episod...
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The Message vs The Moment: Why 'Small, Hardworking, Friendly Team' Doesn't Work - 284
284
Aug. 10, 2026

The Message vs The Moment: Why 'Small, Hardworking, Friendly Team' Doesn't Work - 284

The R in REAL+CULTURE+STORY: Why "Great Team" Job Ads Don't Work One letter. One question every vet clinic job ad needs to answer: is what you're claiming real, or is it just window dressing? In episode one of a new series, Julie South starts unpacking the REAL+CULTURE+STORY Framework — the 16-letter framework behind every Culture Story Centre her team builds — one letter at a time. Episode notes This episode covers: Why vague job ad claims — "collaborative and values-led," "small, hardworkin...
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What Every "Vet Clinic Job Ad" Elephant Has In Common - ep 283
283
Aug. 3, 2026

What Every "Vet Clinic Job Ad" Elephant Has In Common - ep 283

What Every "Vet Clinic Job Ad" Elephant Has In Common Eight weeks. Seven elephants. One pattern. In the series finale of The Elephant In The Room, Julie South brings it all together — and names the single thing every elephant in this series had in common. Plus something you absolutely need to know before the next series begins. Episode notes This episode recaps all seven elephants from the series: The clinic with a reputation it hasn't found a way to publicly undo — and prove it's come a long...
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Corporate or independent — does your job ad say? - ep. 282
282
July 27, 2026

Corporate or independent — does your job ad say? - ep. 282

Everyone in veterinary has an opinion about corporate versus independent ownership. Strong ones, in both directions. But almost nobody says which one they are in the job ad. In the seventh episode of The Elephant In The Room, Julie South looks at the question that sits in the back of every vet and nurse's mind when they're reading a job ad — and gives you one practical check that takes about thirty seconds. Episode notes Research VetStaff undertook with Unitec Te Pukenga in 2023 found that own
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The New Grad Experience — What's Promised vs What's Real - 281
281
July 20, 2026

The New Grad Experience — What's Promised vs What's Real - 281

Some vets and nurses leave the profession far too soon. You probably know of at least one yourself. In this sixth episode of The Elephant In The Room series, Julie South looks at what happens when a new grad arrives at a clinic and the support that was promised turns out to look very different in practice — and asks one question that every new grad and every clinic owner should be able to answer. Episode notes Many vet clinics advertise a mentoring programme for new graduates — and mean it. B...
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